Remember that you have the option of selling lots of products. This is another one of the big advantages of selling digital products: you can quickly add or remove products from your site without needing to spend days writing and formatting!
There are pros and cons to selling multiple products. Selling multiple products is great if you have a big site and you’re using soft-sale techniques (see the next chapter). This also allows you to offer a range of prices for different types of customer.
That said, focussing on one product at a time will allow you to create more buzz and excitement around that one specific product, and to create a more streamlined website that directs customers all to a single page: the buy page.